万里汇(WorldFirst)万里汇(WorldFirst)

      隐私政策

      隐私政策


      概览


      为了提供服务,我们需要了解您的相关信息。我们仅收集必要的信息以便按照您的要求提供服务,同时会极为谨慎地处理您的信息。我们会严格管控所收集的任何有关您的信息,以最大限度地降低滥用风险,包括未经授权获取或披露您的个人数据。


      本隐私政策适用于 WorldFirst 可能收集的有关以下对象的信息:

      - 访问我们网站的访客(即便未成为客户)

      - 注册我们的服务以及继续使用我们服务的公司和个人

      - 通过电话或书面形式与我们联系的任何其他人


      请仔细阅读本隐私政策、我们的条款和条件以及文中提及的任何其他文档。 在本隐私政策中,个人信息指任何可以识别您个人身份的数据,例如姓名、地址和联系方式。 若您希望详细了解本隐私政策中的任何条款,请联系我们(按照下文提供的联系方式),以便我们可以协助解决您的任何问题或顾虑。


      我们收集哪些信息? 我们如何收集这些信息?


      您提供给我们的信息


      若要开立账户或使用 WorldFirst 服务,系统会要求您提供个人身份信息(例如姓名、地址和电子邮件地址)、公司名称和用于验证信息的相关文件。


      若要进行支付,系统会要求您提供完成支付所需的信息——例如收款人信息、银行账户信息和资金来源。


      在我们的业务关系存续期间,我们可能会要求您提供额外的证明文件,以便于我们履行法律义务——例如反洗钱。这些额外证据可能包括但不限于验证所提供的任何信息或资金来源证据所需的文件。


      我们在您使用我们的网站或APP时收集的信息


      我们的网站使用 Cookie 为您提供更好的网站体验、防止欺诈,并提供基于互联网的广告,如在我们网站或者App上的广告展示。有关我们使用 Cookie 的详细信息以及使用目的,请参见我们完整的 Cookie 政策。


      WorldFirst 用户社区参与者的会话将被记录,以便我们收集反馈,进而改进我们的服务并帮助开发新产品。这将始终基于您的同意,您可以随时撤回同意。


      为了检测和预防欺诈和网络犯罪,我们将收集信息,其中包括Session、设备和 IP 地址,以帮助我们确定账户登录的合法性。


      公开信息


      对于非注册用户,我们可能会使用公开可用的信息或您同意共享的来自第三方的信息与您联系,以告知您可能与您的业务相关的产品。


      交易信息


      当您开立好账户并开始与我们进行交易之后,我们将收集、处理和存储您的 WorldFirst 财务和交易信息。此信息包括金额、货币、交易类型、资金来源、汇率、收款人姓名和银行信息。


      我们从第三方收到的有关您的信息


      为了保护我们自己和我们的客户免受欺诈,我们会通过反欺诈机构和电子身份验证服务对您提供的信息进行验证。在验证过程中,我们会通过此类服务接收和处理您的相关信息。


      我们也可能从信用评级机构收集信息。


      您与我们的通信


      为了进行质量控制和培训,我们会记录所有电话并保留通信记录,以作为交易证据并满足监管要求。您向我们披露的任何信息都将保留在这些记录中。


      作为 WorldFirst 非注册用户的个人


      关联方 - WorldFirst 将在客户业务关系存续期间从客户处收集有关 WorldFirst 客户的关联方信息,以履行我们的法律义务——例如公司的董事或股东。如果客户提供此类信息,他们需要提请相关个人注意本隐私声明。


      收款人 - WorldFirst 将收集能够向可能是非 WorldFirst 客户的个人发送支付所需的信息。这将包括按照法规处理支付所需的名称和银行账户详情。


      我们用您的信息作什么用途?


      注册和管理


      在核准注册时,我们需要使用您的信息。在您拥有我们的账户后,我们需要使用您的详细信息来联系您,答复您的询问或请求。在管理您的账户时,我们可能会用到您的信息,其中包括联系您更新账户信息(这有助于我们尽可能保留最新记录),或通知您我们的产品或服务的变更或改进情况,这些情况可能会影响到您。


      我们的产品和服务


      我们需要使用您的信息,以便为您提供产品和服务,并履行对您的合同义务。此外,当我们的产品和服务有任何变更时,我们可能需要通知您。


      防止和侦查犯罪行为


      我们严格遵守反洗钱及反恐怖主义融资法规,因此,我们需要对客户进行尽职调查。这可能包括使用电子验证工具。作为验证要求的一部分,我们可能会要求您提供身份证件和地址证明文件的复印件。在与您保持业务关系期间,我们可能会不时要求您提供其他证明文件和信息,以确保履行反洗钱及反恐怖主义融资义务。


      直接营销


      我们可能会使用您的信息,为您提供 WorldFirst 集团公司产品和服务的更新信息以及新产品/服务信息,或是询问您的使用体验。关于设定个人偏好(包括选择退出)的详细信息,将在下文介绍。


      监听


      出于安全和培训的考虑,我们会对所有通话录音。


      我们会与哪些人分享您的数据?


      WorldFirst 集团公司


      WordFirst 集团公司是指蚂蚁集团旗下公司,包括但不限于下文列举的公司。


      WorldFirst 公司均可访问我们的系统,以为您提供全天候账户服务,这包括:

      - World First UK Ltd (英国)

      - World First Netherlands B.V. (欧盟)

      - World First Pty Ltd (澳大利亚)

      - World First Asia PTE Ltd (新加坡)

      - World First Japan K.K (日本)

      - World First Asia Ltd (中国 - 香港)


      我们只会根据数据保护法律与公司集团内的其他公司共享信息,并会严格控制其安全性和数据存取可能性。信息存取、处理,和传输的方式以及我们的安全级别将在集团内保持一致。


      银行业务合作伙伴


      WorldFirst 与全球各地的众多银行业务合作伙伴合作,以确保您的支付款可以尽快入账。当您与 WorldFirst 交易时,我们可能需要将您的信息提供给欧洲经济区以外的支付服务提供商或银行业务合作伙伴,例如中间行或收款人银行,譬如当您要求我们向中国境内支付一笔美元款时,这笔资金在进入中国之前可能需要通过美国的中间行结算。


      为了遵守透明度、验证及法律方面的要求,我们需要提供与该笔付款相关的某些信息,这可能包括:

      - 您的姓名

      - 您的出生日期

      - 您的地址

      - 收款人详细信息

      - 您的身份证明资料(如护照)此外,当您使用银行业务合作伙伴的服务,和/或银行业务合作伙伴基于您的授权向我们查询您的数据时,我们可能会与银行业务合作伙伴分享您的数据,以便其为您提供相应的银行服务。


      可信合作伙伴


      如果我们的某个可信合作伙伴向您推荐了 WorldFirst,我们或会向其提供您的信息,以履行我们对该合作伙伴的合同义务。


      我们也会与可信合作伙伴(包括我们的集团公司)合作来为您提供金融服务。为了向您提供合适的服务,我们可能会与可信合作伙伴分享您的数据以判断您是否具备相关服务的资格、您的资信情况、授信额度等。我们会要求可信合作伙伴遵守严格的保密义务,不得将我们向其分享的您的数据用于其他目的。我们也会要求可信合作伙伴采取充分的技术措施来保障您的数据的安全。此外,我们可能会在征得您同意的情况下,出于营销目的与可信合作伙伴分享您的详细信息。其他参与者


      我们可能会根据保密协议,将您的信息分享给为我们提供服务的可信公司,或是协助我们履行对您及监管机关所负义务的公司,例如处理卡交易或核验证明文件。这些公司无权向您行销其他服务。


      这些可信公司可能位于您的居住国或与您有交易往来的 WorldFirst 实体所在国家以外的国家/地区(如果您是欧洲经济区的居民,则可能在欧洲经济区之外)。WorldFirst 将始终确保该公司所在国家/地区的法律能够提供充分的数据保护,或者我们会向其强加合同义务,或要求其证明其能够提供 WorldFirst 认为合适的保护框架。WorldFirst 会通过尽职调查确保第三方遵守适用的法律及合同规定。另外,我们亦可能在经您允许的情况下与代表您行事的任何人分享您的信息。


      如果您是电子商务平台的卖家,我们可能会与这些电子商务平台分享信息,以帮助发现和防止欺诈、洗钱、假冒商品交易以及其他犯罪或滥用行为。我们提供信息,便于此类平台识别其卖家使用的 WorldFirst 账户,然后针对这些特定账户,提供有关账户持有人及其关联人员、从该账户支付的款项、与该账户关联的其他账户以及账户中可疑活动迹象的信息。


      另外,我们亦可能在经您允许的情况下与代表您行事的任何人分享您的信息。


      监管机关和执法机关


      我们可能需要将必要信息传递给政府部门、监管机关、执法机关/税务机关/海关、法院或其他法律要求我们进行传递的第三方。


      我们绝不会出售我们持有的关于您的任何个人信息。


      我们会将您的个人信息保留多久?


      WorldFirst 仅根据向您提供服务所需来确定信息保留期,并且保留或处理您信息的时间不会超出法律要求的期限。确定适当的信息保留期时依据的标准如下:

      - WorldFirst 必须遵守的法规要求

      - WorldFirst 是否可能收到依法提出的索赔要求

      - 向客户提供服务时是否需要此信息

      - 处理信息时的法律依据,比如同意书


      关联方及收款人的相关信息可能不归 WorldFirst 客户所有,此类信息的保留期限将依适用的法律要求决定。


      通信


      我们将通过电子邮件和电话定期与您沟通,以提供优质的客户服务及满足您的要求。


      此外,我们还会使用您的电子邮箱地址、电话号码及邮寄地址,以便:

      - 提供启动及交易周期内的通知

      - 通知有关我们产品和服务的重要变更

      - 发送法律规定的通知和披露声明


      鉴于这些通信具有以服务为主导的性质,您无法选择不接收这些通信。


      营销


      WorldFirst 集团公司希望确保您拥有我们产品和服务的最新信息。


      当您成为 WorldFirst 的客户后,本集团可能会使用您的信息提供与您及/或您的公司相关的产品信息、费率及市场动态。


      我们亦可能使用您的信息(无论您是 WorldFirst 的注册用户亦或网络访客),为您提供有关一般产品、市场动态或费率动态的最新信息。


      若您有意变更通信内容或接收通信的方式,或是不希望接收此类通信,您可以通过以下方式随时取消订阅:

      - 发送电子邮件至: privacy@worldfirst.com.cn

      - 如果您是注册用户,请通过 WFO 交易平台管理您的偏好;

      - 点击您收到的任何电子邮件底部的链接。


      您不会因为选择不接收我们的营销通信而漏失我们的任何服务,您也可以随时改变主意。


      您享有哪些权利?


      我们认可并支持以下权利。在有些国家/地区,其中部分或全部权利均为法律要求,而在另外一些国家/地区则不然。我们会尽力遵守与下列权利有关的任何要求,而不论您是否在该司法辖区。若您希望行使以下任何权利,请联系隐私保护办公室 privacy@worldfirst.com.cn,我们会回复您的问询。


      我们会要求您提供身份证明,同时提供充分的信息,以便我们查找相关信息,并且核实提出此要求者是账户持有者或其行为经过账户持有者许可。


      非注册用户(例如网站用户、关联方和收款人)享有与注册用户相同的权利,并且可以联系 WorldFirst 主张这些权利。


      若需详细了解您享有的权利,请查看当地数据保护监管机关的网站。


      要求 WorldFirst 修正您的相关信息。


      如果您发现您的账户信息有任何错误,可以联系我们,我们会在核实信息后做出必要的修改。


      要求我们在没有理由继续保留信息时删除您的信息


      WorldFirst 仅会根据我们履行义务和商业需求来决定信息保留期限。这符合我们的数据保留政策。若需详细信息,请参阅本政策的我的信息会保留多久?”部分。此外,您可以要求我们删除您的数据,但这受制于我们的法定及合同义务。


      我们会保留您的数据删除要求记录,但不会将此信息用于任何其他用途。


      WorldFirst 索要您的相关信息副本


      您有权向我们索要有关您的信息详情,例如数据情况、信息的使用目的,以及我们向其分享您的信息的任何相关方。在法律允许的情况下,我们可以拒绝您的全部或部分要求,但我们会在回复时说明理由。


      要求 WorldFirst 不要进一步处理您的信息。


      如果您要求我们停止处理信息,我们会通过调查确认是否有令人信服的理由支持我们继续处理信息,并且会与您讨论调查结论。


      如果处理信息属于法定义务,或我们必须处理您的信息才能履行您为缔约方的合同,则您不能反对我们处理信息。


      另外,您可以随时拒绝接收营销通信。请参阅营销部分,了解更多详情。


      要求不进行自动化决策和识别分析


      WorldFirst 注重以人为先。我们不会未经人工审核或根据结果自动决策对您产生法律影响。如果您认为自己可能受到不公平影响,请联系我们以进行进一步讨论。


      安全


      我们会采取安全方式,以电子及物理方式存储所有数据,以保护数据机密、完整且可用。数据存储在服务器上,服务器有主动维护的防火墙保护。我们使用最新的杀毒软件,并对服务器实行限制访问。


      对于您为验证身份而提供的纸质证明文件,我们将以电子方式存储,并将原件安全销毁或归还给您。


      在互联网上传输数据并非绝对安全。我们不会亦不能保证通过电子方式收集和传输的信息绝对安全,但我们会采取合理的措施来保护您的个人信息。


      如果对我们处理信息的方式感到不满意,怎么办?


      如果您对我们处理信息的方式感到不满意,可以随时提出投诉。若需更多信息,请参阅我们的投诉政策。


      我们非常乐意为您妥善安排好一切,但您如果对我们处理信息的方式感到不满,也可以直接向当地的数据保护机关提出任何数据保护方面的疑虑。


      联系我们


      若您希望与我们联系,请发送电子邮件至privacy@worldfirst.com.cn,联系我们的隐私保护办公室。


      隐私政策变更


      基于不断变化的法律、技术和业务发展,我们可能会不定时更新本政策。我们将在网站发布修订后的隐私政策以向您传递隐私政策的更新。该隐私政策自发布后立即生效。



      Privacy policy


      At WorldFirst, we pride ourselves on maintaining the highest levels of security, transparency and integrity in our work, and recognize the importance of protecting and respecting your personal data.


      Overview

      To provide you with our services we need to know things about you. We will only collect information we need to provide you with the services you have requested and will handle your information with the utmost care. Any information we receive about you will be subject to strict controls to minimize the risk of misuse – including unauthorized access to, or disclosure of, your personal data.


      This Privacy Policy applies to information that WorldFirst may collect about visitors to our website (even if you do not become a customer), companies and individuals who register for our services, and continue using our services, and any other person who contacts us over the telephone or in writing.


      Please read this Privacy Policy carefully, together with our Terms and Conditions and any other documents referred to within. For the purposes of this Privacy Policy, the term “personal information” means any data that can identify you as an individual for example name, address and contact information.


      If you would like to know more about any of the terms of this Privacy Policy, please contact us (information provided below) so that we can help you with any questions or concerns.


      What information do we collect? And how do we collect it?

      Information you provide to us

      To open an account or use WorldFirst services, you will be asked to provide identifying information about yourself (e.g. name, address, and email address), your company and documents to verify the information provided.


      In order to make payments, you will be asked to provide the information required to facilitate the payment – e.g. beneficiary information, bank account details and source of funds.


      Through the course of our business relationship, we may ask for additional evidence in order for us to comply with our legal obligations – e.g. anti-money laundering regulations. These can include, but are not limited to, documents required to verify any information provided or evidence of source of funds.


      Information we collect when you use our website or app

      Our website uses cookies to provide you with a better experience on our website, for fraud prevention and to provide internet-based advertisements such as banner advertisement on the website or app. For detailed information on the cookies we use and the purposes for which we use them, please see our full Cookie policy.


      The WorldFirst user community participants will have their sessions recorded to allow us to capture the feedback to improve our services and help with the development of new products. This will always be based on your consent, which you can withdraw at any time.


      For the detection and prevention of fraud and cyber-crime, we will collect information, including session, device and IP address to help ascertain the legitimacy of the account login.


      Public information

      For non-registered users, we may contact you using publicly available information or information from third parties, which you have consented to being shared, to let you know about products that could be relevant for your business.


      Transactional information

      Once your account is fully set up and you begin to transact with us we will collect, process and store your WorldFirst financial and transactional information. This information includes the amount, currency, type of transaction, source of funds, exchange rate, recipient name and bank details.


      Information about you that we receive from third parties

      To protect ourselves and our customers against fraud, we verify the information you provide with anti-fraud agencies and electronic identity verification services. In the course of verification, we receive and process information about you from such services.


      Information may also be collected from credit reference agencies.


      Communications

      All calls are recorded and correspondence retained for the purposes of quality control and training, as evidence of transactions and to fulfill regulation requirements. Any information you disclose to us will be held on these recordings.


      Individuals who are not registered users of WorldFirst

      Connected parties

      WorldFirst will collect information about connected parties to a WorldFirst client during the course of the business relationship from the client to comply with our legal obligations - e.g. directors or shareholders of a company. Where customers provide this information, they are required to bring this Privacy Policy to the attention of the individuals concerned.


      Beneficiaries

      WorldFirst will collect information required to be able to send a payment to an individual, who may not be a WorldFirst client. This will include name and bank account details that are required by regulations to process the payment.


      What do we use your information for?


      Registration and administration

      We use your information to enable you to register with us. Once you have an account with us we will use your details to contact you and to reply to any queries or requests. We may use your information in the administration of your account, which includes us contacting you in order to update your account details (this assists us with keeping our records as up to date as possible) or in order to notify you of changes or improvements to our products or services that may affect our service to you.


      Our products and services

      We use your information in order to supply our products and services to you and to meet our contractual obligations to you. Additionally, we may need to notify you of any changes relating to our products and services.


      Prevention and detection of crime

      We are subject to strict anti-money laundering and counter-terrorist financing regulations which requires us to undertake due diligence on our customers. This may include the use of electronic verification tools. As part of our verification requirements we may require copies of identification documents and proof of address. We may require additional documentation and information from time to time throughout the course of our business relationship with you to ensure we comply with our anti-money laundering and counter-terrorist financing obligations.


      Direct Marketing

      We may use your information to keep you up to date concerning WorldFirst Group Companies products and services, tell you about new products/services or to ask about your experience with us. Further information on setting your preferences, including opting out, is set out below.


      Monitoring

      We record all our telephone calls for security and training purposes.


      Who do we share your data with?


      WorldFirst Group Companies

      WorldFirst Group Companies refers to the companies owned (whether partially or wholly) by Ant Group, including but not limited to the companies listed below.


      Within WorldFirst our systems are accessible to WorldFirst companies to ensure that your accounts are available to be serviced, including:

      - World First UK Ltd (UK)

      - World First Netherlands B.V. (EU)

      - World First Pty Ltd (Australia)

      - World First Asia PTE Ltd (Singapore)

      - World First Japan K.K (Japan)

      - World First Asia Ltd (China - Hong Kong)


      We also share information with other companies within WorldFirst Group Companies. We will only share information in accordance with data protection laws and subject to strict controls on security and accessibility. The way information is accessed, processed and transmitted and our level of security remains consistent across WorldFirst Group Companies.


      Banking Partners

      WorldFirst uses various banking partners around the world to ensure your payment can get to where it needs to go as quickly as possible. When you transact with WorldFirst, we may need to share your information with payment providers or banking partners outside of the EEA, such as intermediary or beneficiary banks – e.g. if you ask us to make a USD payment to China - Hong Kong the funds may be cleared through an intermediary bank in the US before reaching China - Hong Kong.


      For transparency, verification and legal requirements, we are required to include certain information on the payment which could include:

      - Your name

      - Your date of birth

      - Your address

      - Beneficiary details

      - Your national identity reference (e.g. passport)


      In addition, where you use the services of a banking partner of ours, and/or a banking partner requests us to provide certain data about you according to your authorization, we may share your data with such banking partner to provide the relevant banking services to you.


      Trusted Partners

      If one of our trusted partners introduced you to WorldFirst, we may provide them with your information to fulfil our contractual obligations with the partner.


      We may also cooperate with trusted partners (including our WorldFirst Group Companies) to provide financial services to you. In order to provide such financial services that are suitable for you, we may share your data and information with trusted partners to determine whether you are suitable for such services and accordingly credit worthiness and your credit. We require trusted partners to undertake a strict confidentiality obligation and not to use your data that we share with them for any other purposes. We would also require trusted partners to adopt sufficient technical security measures to protect your data.


      Additionally, we may share your details with a trusted partner for marketing purposes if you have given your consent to do so.


      Other Parties

      We may share your information with trusted companies providing services to us under confidentiality agreements or to companies that assist us in meeting our obligations to you and our regulators e.g. the processing of card transactions or the verification of documentation. These companies do not have any rights to market other services with you.


      These trusted companies may be outside your country of residence or the WorldFirst entity you transact with (and if you are an EEA resident, possibly outside of the EEA). WorldFirst will always ensure that the company is based in a country with adequate data protections under their law, or that we impose contractual obligations or require them to be certified with a framework of protection deemed suitable by WorldFirst. WorldFirst performs due diligence to ensure third parties are compliant with applicable legal and contractual requirements.


      If you are a seller on an e-commerce platform, we may share information with those e-commerce platforms to help detect and prevent fraud, money laundering, dealing in counterfeit goods and other criminal or abusive behavior. We provide information to allow such platforms to identify WorldFirst accounts used by their sellers, and then, for these specific accounts, provide information about the account holder and its associated persons, payments out of the account, other accounts linked to that account, and indications of suspicious activity on the account.


      Also, we may share your information with any person acting on your behalf provided that you have given us the permission to do so.


      Regulators and Law enforcement

      We may need to pass necessary information on to Governmental departments, regulatory bodies, law enforcement/tax/customs agencies, courts of law or other third parties where we are legally compelled to do so.

      We will never sell any personal data that we hold about you.


      How long do we keep your personal information for?

      WorldFirst will only retain your information for as long as is necessary for providing our service to you and will not hold or process your information for any longer than we are legally required to. The criteria used to determine the appropriate retention includes:

      - Regulatory requirements WorldFirst is subject to

      - Whether a legal claim could be brought against WorldFirst

      - Necessity of information to provide our service to our customers

      - The legal basis for processing your information – e.g. consent


      Information about connected parties and beneficiaries, which may not belong to a WorldFirst client, are stored for a period to comply with applicable legal requirements.


      Communications

      We communicate with you on a regular basis via email and phone to provide excellent customer service and fulfil requests.


      Additionally, we use your email address, phone number and postal address to:

      - Provide notification as part of the on-boarding and trading lifecycle

      - Send you important changes to our products and services

      - Send notices and disclosures required by law


      Due to the service-orientated nature of these communications, you cannot opt out to receiving these.


      Marketing

      WorldFirst Group Companies would like to keep you up to date concerning our products and services.


      Once you are a client of WorldFirst, WorldFirst Group Companies may use your information to provide product information, and rate and market updates that are relevant to you and/or your company.


      We may also use your information (whether you are a registered WorldFirst user or a visitor to our website) to keep you up to date on general products, market updates or rate movements.


      If you change your mind on which communications you would like to receive or how you would like to receive them or you decide that you do not wish to receive these types of communications, you can unsubscribe at any time by:

      - emailing privacy@worldfirst.com.cn;

      - managing your preferences through the WFO trading platform, if you are a registered user; or

      - clicking the link at the bottom of any email that you receive.


      You will not miss any service we provide by not choosing to receive marketing from us and you can change your mind whenever you like as often as you like.


      What are your rights?

      We recognize and support the rights outlined below. In some countries some or all of these are legal requirements, in others they are not, but we will endeavor to comply with any request relating to the below regardless in those jurisdictions. If you would like to exercise any of the below rights then please contact Privacy Office (privacy@worldfirst.com.cn) and we will respond to your query.


      We will require you to provide proof of identity and to provide sufficient information to allow us to locate relevant information and in order to verify that the person making the request is the account holder or acting with their permission.


      Non-registered users (e.g. website users, connected parties and beneficiaries of payments) have the same rights as any registered user and can contact WorldFirst to request these.


      For more information about your rights, please have a look at your local data protection regulator’s website.


      To ask for information that WorldFirst holds about you to be corrected.

      If you notice any of the information on your account is incorrect, you can contact us and we will make any necessary changes, subject to verification of the information.


      To ask us to erase your information if we no longer have a reason to hold it

      WorldFirst will retain your information only for as long as necessary based on our obligations and business needs. This will be in line with our data retention policy. For more information, please see the How long do you hold my information for? section of this Policy. Additionally, you can request for your data to be deleted, subject to our legal and contractual obligations.


      We will retain a record of your erasure request but we will not use this information for any other purpose.


      To ask for a copy of the information WorldFirst holds about you

      You have the right to request details of the information we hold about you, a description of that data, the purposes for which it is being used and any parties with which we share your information. Where we are legally permitted to, we may decline your request or part of your request, but we will provide an explanation with the response.


      To ask WorldFirst not to further process your information.

      If you make a request for us to stop processing information, we will investigate to see if there is compelling reason for processing to continue and will discuss the conclusion of the investigation with you.


      You can not object to the processing which is a legal obligation or where we must process your information to satisfy a contract to which you are a party.


      Also, you can object to marketing communications at any time. Please see the marketing section for more details.


      To ask not to be subject to automated decision making and profiling

      WorldFirst puts people first. There will not be any scenarios in which profiling or automated decision making will have a legal impact on you without a person reviewing or making a decision on the result. If you feel you may have been unfairly impacted, please contact us to discuss this further.


      Security

      We store all data electronically and physically in a secure manner to protect its confidentiality, integrity and availability. Data is stored on servers which are protected by actively maintained firewalls. We make use of up-to-date anti-virus software and our servers have restricted access.


      If you provide paper-based documentation for the purpose of identity verification these will be stored electronically and the original will be destroyed securely or returned to you.


      Transmission of data on the internet can never be completely secure. We do not and cannot guarantee the security of information collected or transmitted electronically however, we take reasonable care to safeguard your personal information.


      What if I am unhappy?

      If at any time you are not happy with how we handle your information, you can make a complaint to us. For further information, please see our complaints policy.


      We would really like the opportunity to set things right with you but you also have the right to raise any data protection concerns with your local data protection regulator directly if you are unhappy with the way we are handling your information.


      Contact us

      If you would like to get in contact with us, please contact our Privacy Office by sending an email to privacy@worldfirst.com.cn.


      Changes to our privacy policy

      We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. Any changes to this Privacy Policy will be communicated by us posting an amended Privacy Policy on our website. Once posted on our website the new Privacy Policy will become immediately effective.